Truss Building Supply

For Truss we had our minds in the gutter.

Background

Based just outside San Antonio, Texas, Truss developed the household DuraTrac and SnapLock gutter systems, and the patent-pending T-Wedge for gutters. In fact, the company already owns the only patent for gutters with no-hole technology for installation, and it has 65 vendors across the United States. Like many start-up companies, all design work was being done in-house by whomever had time. As the business grew, they realized they needed outside help. But they were adamant about the need to work with a designer who would be willing to learn their business, and would be responsive to their sometimes last-minute requests. They wanted a group that was small and personal, but offered big-time talent. They chose 50 Foot. Their need was primarily a rebuilding of the website (home page and all three brands). As Truss began to realize that 50 Foot offered "one-stop-shopping," they asked us to help identify and take on additional design projects.

Approach

After becoming immersed in all things Truss, 50 Foot was able to design a website that was easy on the eyes and easy to use. We also designed a more vendor- and consumer-friendly brochure, which mirrors the website design. And when Truss began developing a new product, 50 Foot helped them name the product (Leaf Lock), created the logo, determined colors, and wrote a tagline. 50 Foot continues to work with Truss on a project basis, as well as to provide website updates as needed.

	Truss Brochures - LeafLock, Snaplock
	T-wedge Pop Display - 16x16 counter display and 2 x 3 wall displays for retailers.